메뉴 건너뛰기




Volumn 27, Issue 3, 2006, Pages 41-49

Public diplomacy and global business

Author keywords

Communication; Globalization

Indexed keywords


EID: 33646384178     PISSN: 02756668     EISSN: None     Source Type: Journal    
DOI: 10.1108/02756660610663826     Document Type: Article
Times cited : (46)

References (32)
  • 1
    • 33646374371 scopus 로고    scopus 로고
    • Our brands, ourselves
    • (The) Atlantic Monthly
    • (The) Atlantic Monthly (2005), "Our brands, ourselves", The Atlantic Monthly, April, p. 46.
    • (2005) The Atlantic Monthly , pp. 46
  • 3
    • 85131713564 scopus 로고
    • Country-of-origin effects on product evaluations
    • Bilkey, W.J. and Nes, E. (1982), "Country-of-origin effects on product evaluations", Journal of International Business Studies, Vol. 13 No. 1, pp. 89-99.
    • (1982) Journal of International Business Studies , vol.13 , Issue.1 , pp. 89-99
    • Bilkey, W.J.1    Nes, E.2
  • 4
    • 33646361023 scopus 로고
    • US informational and cultural programs
    • Staar, R.F. Hoover Institution Press Stanford, CA
    • Burnett, S.H. (1986), "US informational and cultural programs", in Staar, R.F. (Ed.), Public Diplomacy: USA vs USSR, Hoover Institution Press, Stanford, CA, pp. 69-81.
    • (1986) Public Diplomacy: USA Vs USSR , pp. 69-81
    • Burnett, S.H.1
  • 5
    • 33646352673 scopus 로고    scopus 로고
    • available at: www.uscpublicdiplomacy.org (accessed March 13, 2005)
    • Center on Public Diplomacy at the University of Southern California (2005), "What is diplomacy?", available at: www.uscpublicdiplomacy.org (accessed March 13, 2005).
    • (2005) What is Diplomacy?
  • 6
    • 85084907117 scopus 로고
    • Salvation through communication?
    • Arno, A. Dissanayake, W. Westview Press Boulder, CO
    • Coser, L.A. (1984), "Salvation through communication?", in Arno, A. and Dissanayake, W. (Eds), In the News Media in National and International Conflict, Westview Press, Boulder, CO, pp. 17-26.
    • (1984) In the News Media in National and International Conflict , pp. 17-26
    • Coser, L.A.1
  • 7
    • 84895649375 scopus 로고    scopus 로고
    • Anti-Americanism
    • (The) Economist
    • (The) Economist (2005), "Anti-Americanism", The Economist, February 19, pp. 24-6.
    • (2005) The Economist , vol.19 , pp. 24-26
  • 8
    • 84858882839 scopus 로고    scopus 로고
    • Firms rally to image ot US
    • (accessed May 18, 2004)
    • (The) Enquirer (2004), "Firms rally to image ot US", February 22, available at: www.enquirer.com/editions/2004/02/22biz (accessed May 18, 2004).
    • (2004) (The) Enquirer , vol.22
  • 11
    • 0037658830 scopus 로고    scopus 로고
    • The Foreign Policy Centre London
    • Foreign Policy Centre (2002), Public Diplomacy, The Foreign Policy Centre, London.
    • (2002) Public Diplomacy
  • 12
    • 84937267820 scopus 로고    scopus 로고
    • Business and foreign policy
    • Garten, J.E. (1997), "Business and foreign policy", Foreign Affairs, Vol. 76 No. 3, pp. 67-79.
    • (1997) Foreign Affairs , vol.76 , Issue.3 , pp. 67-79
    • Garten, J.E.1
  • 13
    • 23744445800 scopus 로고    scopus 로고
    • Anger abroad is bad for business
    • Garten, J.E. (2003), "Anger abroad is bad for business", Business Week, November 10, p. 4.
    • (2003) Business Week , vol.10 , pp. 4
    • Garten, J.E.1
  • 14
    • 0034237960 scopus 로고    scopus 로고
    • Mass communication and diplomacy: A theoretical framework
    • Gilboa, E. (2000), "Mass communication and diplomacy: a theoretical framework", Communication Theory, Vol. 10 No. 3, pp. 275-309.
    • (2000) Communication Theory , vol.10 , Issue.3 , pp. 275-309
    • Gilboa, E.1
  • 15
    • 0002816462 scopus 로고
    • The politics of marketing: Analyzing the parallel political marketplace
    • Hutt, M.D., Mokwa, M.P. and Shapiro, S.J. (1986), "The politics of marketing: analyzing the parallel political marketplace", Journal of Marketing, Vol. 50, January, pp. 40-51.
    • (1986) Journal of Marketing , vol.50 , pp. 40-51
    • Hutt, M.D.1    Mokwa, M.P.2    Shapiro, S.J.3
  • 16
    • 84937257571 scopus 로고    scopus 로고
    • Diplomacy without diplomats?
    • Kennan, G.F. (1997), "Diplomacy without diplomats?", Foreign Affairs, Vol. 76 No. 5, pp. 198-212.
    • (1997) Foreign Affairs , vol.76 , Issue.5 , pp. 198-212
    • Kennan, G.F.1
  • 17
    • 0032383517 scopus 로고    scopus 로고
    • The animosity model of foreign product purchase: An empirical test in the People's Republic of China
    • Klien, J.G., Ettenson, R. and Morris, M.D. (1998), "The animosity model of foreign product purchase: an empirical test in the People's Republic of China", Journal of Marketing, Vol. 62, January, pp. 89-100.
    • (1998) Journal of Marketing , vol.62 , pp. 89-100
    • Klien, J.G.1    Ettenson, R.2    Morris, M.D.3
  • 19
    • 0036711530 scopus 로고    scopus 로고
    • Diplomacy by other means
    • Leonard, M. (2002), "Diplomacy by other means", Foreign Policy, Vol. 132, September/October, pp. 48-56.
    • (2002) Foreign Policy , vol.132 , pp. 48-56
    • Leonard, M.1
  • 24
    • 84858885883 scopus 로고    scopus 로고
    • Business and civil society in global governance
    • paper presented, "Foreign policy" by companies and NGOs, Bad Homburg v.d. Höhe
    • Reinicke, W.H. (2003), "Business and civil society in global governance", paper presented at the 21st Sinclair House Debate: Beyond the state? "Foreign policy" by companies and NGOs, Bad Homburg v.d. Höhe.
    • (2003) 21st Sinclair House Debate: Beyond the state?
    • Reinicke, W.H.1
  • 25
    • 0037801321 scopus 로고    scopus 로고
    • 'Let's argue' Communicative action in world politics
    • Risse, T. (2000), "'Let's argue' Communicative action in world politics", International Organization, Vol. 54 No. 1, pp. 1-39.
    • (2000) International Organization , vol.54 , Issue.1 , pp. 1-39
    • Risse, T.1
  • 26
    • 21844489411 scopus 로고
    • Customer evaluation of products in a global market
    • Samiee, S. (1994), "Customer evaluation of products in a global market", Journal of International Business Studies, Vol. 25 No. 3, pp. 579-604.
    • (1994) Journal of International Business Studies , vol.25 , Issue.3 , pp. 579-604
    • Samiee, S.1
  • 27
    • 0001436649 scopus 로고
    • Consumer ethnocentrism: Construction and validation of the CETSCALE
    • Shimp, T.A. and Sharma, S. (1987), "Consumer ethnocentrism: construction and validation of the CETSCALE", Journal of Marketing Research, Vol. 24, August, pp. 280-9.
    • (1987) Journal of Marketing Research , vol.24 , pp. 280-9
    • Shimp, T.A.1    Sharma, S.2
  • 28
    • 0041806637 scopus 로고    scopus 로고
    • Seeing diplomacy through bankers' eyes: The World Bank, the Anglo-Iranian oil crisis, and the Aswan High Dam
    • Staples, A.L.S. (2002), "Seeing diplomacy through bankers' eyes: the World Bank, the Anglo-Iranian oil crisis, and the Aswan High Dam", Diplomatic History, Vol. 26 No. 3, pp. 397-418.
    • (2002) Diplomatic History , vol.26 , Issue.3 , pp. 397-418
    • Staples, A.L.S.1
  • 31
    • 84917306078 scopus 로고    scopus 로고
    • The rise of the brand state: The postmodern politics of image and reputation
    • Van Ham, P. (2001), "The rise of the brand state: the postmodern politics of image and reputation", Foreign Affairs, Vol. 80 No. 5, pp. 2-10.
    • (2001) Foreign Affairs , vol.80 , Issue.5 , pp. 2-10
    • Van Ham, P.1
  • 32
    • 23744455957 scopus 로고    scopus 로고
    • Consumer nationalism and corporate reputation management in the global era
    • Wang, J. (2005), "Consumer nationalism and corporate reputation management in the global era", Corporate Communication: An International Journal, Vol. 10 No. 3, pp. 223-39.
    • (2005) Corporate Communication: An International Journal , vol.10 , Issue.3 , pp. 223-39
    • Wang, J.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.