The globalization of Tesla Motors: A strategic marketing plan analysis

Journal of Strategic Marketing

Volumn 20, Issue 4, 2012, Pages 289-312

  Mangram, Myles Edwin ^a  

^a SMC University   (Switzerland)

Author keywords

Apple Computer paradigm; battery electric vehicles; international marketing management; qualitative marketing analysis; strategic marketing plan; Tesla Motors

Indexed keywords

EID: 84864697778     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/0965254X.2012.657224     Document Type: Article

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