A mixed method approach to understanding the role of emotions and sensual delight in dining experience

Journal of Consumer Marketing

Volumn 29, Issue 5, 2012, Pages 333-343

  Arora, Raj ^a  

^a UNIVERSITY OF MISSOURI KANSAS CITY   (United States)

Author keywords

Consumption emotions; Customer satisfaction; Fine dining; Food products; Restaurant; Sensory perception; Sensual delight

Indexed keywords

EID: 84864433514     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363761211247451     Document Type: Article

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