Organizational Learning and Marketing Capability Development: A Study of the Charity Retailing Operations of British Social Enterprise

Nonprofit and Voluntary Sector Quarterly

Volumn 41, Issue 4, 2012, Pages 580-608

  Liu, Gordon ^a   Ko, Wai Wai ^b  

^a BOURNEMOUTH UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF LONDON   (United Kingdom)

Author keywords

charity retailing; marketing capability; marketization; nonprofit organization; organizational learning; social enterprise

Indexed keywords

EID: 84864324352     PISSN: 08997640     EISSN: None     Source Type: Journal    
DOI: 10.1177/0899764011411722     Document Type: Article

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