Using the law to protect the brand on social media sites: A three “M”s framework for marketing managers

Management Research Review

Volumn 35, Issue 9, 2012, Pages 758-769

  Coulter, Keith S ^a   Petty, Ross D ^a  

^a BABSON COLLEGE   (United States)

Author keywords

Brand management; Brand protection; Law; Legislation; Social media

Indexed keywords

EID: 84864138627     PISSN: 20408269     EISSN: None     Source Type: Journal    
DOI: 10.1108/01409171211255939     Document Type: Article

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