The bitter truth about morality: Virtue, not vice, makes a bland beverage taste nice

PLoS ONE

Volumn 7, Issue 7, 2012, Pages

  Eskine, Kendall J ^a   Kacinik, Natalie A ^b   Webster, Gregory D ^c  

^a LOYOLA UNIVERSITY   (United States)

^b CITY UNIVERSITY OF NEW YORK   (United States)

^c University of Florida   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ARTICLE; BEVERAGE; COGNITION; CONCEPTUAL FRAMEWORK; CONTROLLED STUDY; EMOTION; FEMALE; HUMAN; HUMAN EXPERIMENT; MORALITY; SENSORY ANALYSIS; SMELLING; TASTE; TASTE DISCRIMINATION; TOUCH; VISION;

ADULT; BEVERAGES; COGNITION; EMOTIONS; FEMALE; HUMANS; JUDGMENT; MALE; MORALS; PERCEPTION; TASTE; VIRTUES; YOUNG ADULT;

EID: 84863991622     PISSN: None     EISSN: 19326203     Source Type: Journal    
DOI: 10.1371/journal.pone.0041159     Document Type: Article

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