A logistic regression analysis of discount receiving behavior in the cruise industry: Implications for cruise marketers

International Journal of Hospitality and Tourism Administration

Volumn 4, Issue 4, 2004, Pages 45-57

  Duman, Teoman ^a   Mattila, Anna S ^b  

^a GAZIOSMANPASA UNIVERSITY   (Turkey)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Cruise travel; Discount receiving behavior; Logistic regression

Indexed keywords

EID: 84863663218     PISSN: 15256480     EISSN: 15286499     Source Type: Journal    
DOI: 10.1300/J149v04n04_03     Document Type: Article

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