Design for emerging bottom of the pyramid markets: A Product Service System (PSS) based approach

Proceedings of the ASME Design Engineering Technical Conference

Volumn 9, Issue , 2011, Pages 1019-1031

  Schafer, Carson ^a   Parks, Richard ^a   Rai, Rahul ^a  

^a CALIFORNIA STATE UNIVERSITY   (United States)

Author keywords

Bottom of the Pyramid; Design principles; Emerging Markets; Inductive deductive study; Product Service System

Indexed keywords

BOTTOM OF THE PYRAMID; DESIGN PRINCIPLES; EMERGING MARKETS; INDUCTIVE/DEDUCTIVE STUDY; PRODUCT-SERVICE SYSTEMS;

COMMERCE; CONCEPTUAL DESIGN; HEALTH CARE; PROFITABILITY;

PRODUCT DESIGN;

EID: 84863606236     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1115/DETC2011-47744     Document Type: Conference Paper

References (34)

1. Prahalad, C.K. and Hammond, A., Serving the world's poor, profitability. Harvard Business Review, September 2002.
2. Prahalad, C.K. The Fortune at the Bottom of the Pyramid. Upper Saddle River, NJ: Wharton School Publishing, 2005.
3. Shlaes, A. The Forgotten Man: A New History of the Great Depression. NY: HarperCollins Publishers, 2007.
4. Chen, S. and Ravallion, M. How have the world's poorest fared since the early 1980s? World Bank Policy Research Paper. 2004.
5. Anderson, J and Markides, C. Strategic Innovation at the Base of the Economic Pyramid. www.jamieandersononline.com, 2006.
6. Vachani, S. and Smith, C. N. Socially Responsible Distribution: Distribution Strategies for Reaching the Bottom of the Pyramid. INSEAD Business School Research Paper No 2008/21/ISIC.
7. Seelos, C. and Mair, J. Profitable Business Models and Market Creation in the Context of Deep Poverty: a Strategic View. IESE Occasional Paper no 07/6, October 2006.
8. London, T. and Hart, S. Reinventing Strategies for Emerging Markets: Beyond the Transnational Model. Journal of International Business Studies Vol. 35 (5) 350-370, 2004.
9. Goedkoop MJ, van Halen CJG, te Riele HRM, Rommens, PJM. Product service systems, ecological and economic basis. PricewaterhouseCoopers N.V. / Pi!MC, Storrm C.S., Pre consultants, 1999.
10. Stahel WR. Langlebigkeit und Materialrecycling - Strategienzur Vermeidung von Abfällen im Bereich der Produckte. Essen: Vulkan Verlag, 1991.
11. Mont O.K., 2002, Clarifying the Concept of Product Service Systems, Journal of Cleaner Product, 10, 237-245.
12. Cui, G. and Qiming L. Emerging Market Segments in a Transitional Economy: A Study of Urban Consumers in China. Journal of International Marketing Vol. 9 (1) 84-106.
13. Prahalad, C. K. and Lieberthal, K. The End of Corporate Imperialism. Harvard Business Review Vol. 76 (4) 69-78, 1998.
14. www.nokia.com
15. Silva, H. and Zainudeen, A. Teleuse on a Shoestring: Poverty reduction through telecom access at the Bottom of the Pyramid. Centre for Poverty Analysis Annual Symposium on Poverty Research in Sri Lanka, December 6-7, 2007.
16. International Trade Centre UNCTAD/WTO. Packaging for export products from developing countries, in the light of Relevant French and Swiss environmental regulations concerning packaging. Note No. 41, December 1997.
17. Japan External Trade Organization. Prepared by: Executive Research Associates (Pty) Ltd. Bottom of Pyramid, July 2009.
18. Karnani, A. The Bottom of the Pyramid Strategy for Reducing Poverty: A Failed Promise. United Nations DESA Working Paper No. 80, August 2009.
19. Jacques, J.J., Agogino A.M. and Guimaraes L.B.M. Sustainable product development initiative in the footwear industry based on the cradle to cradle concept. International Design Engineering Technical Conference, Montreal, 2010.
20. Lewis, P.K., Mattson C.K. and Murray V.R. An engineering design strategy for reconfigurable products that support poverty alleviation. International Design Engineering Technical Conference, Montreal, 2010.
21. Bhalla, R. Design's Potential role in transforming public services in rural India.
22. Hammond, A.L., Kramer W.J., Katz R.S., Tran J.T., Walker C. The Next 4 Billion: Market size and business strategy at the base of the pyramid. World Resources Institute, 2007.
23. Subrahmanyan, S., Gomez-Arias J.T. Integrated approach to understanding consumer behavior at bottom of pyramid. Journal of Consumer Marketing, Vol. 25 Iss: 7, pp.402 - 412 2008.
24. Selling to the Bottom of the Pyramid: The case of Tata Nano. Strategic Direction ; Vol. 25 No. 6 2009, pp.10-12, Emerald Group Publishing Limited.
25. Microcredit in India: Helping Themselves. The Economist, August 11 2005.
26. Manzini E. and Vezzoli C. Product-Service Systems and Sustainability: Opportunities for sustainable solutions. United Nations Environment Programme, Division of Technology Industry and Economics. http://www.unep.fr/scp/design/ pdf/pss-imp-7.pdf
27. Sakao, T. and Lindahl M., Introduction to Product/Service-System Design. Springer-Verlag London Ltd. 2009.
28. Cherrier, P. and Bhuvaraghan J. Making eyeglasses accessible to the very poor: Creating a market in rural India. The journal of field actions: Field Actions Science Reports, Vol. 3, 2009.
29. Food and Nutrition for Pregnant Women. The Swiss Association for Nutrition, September, 7 2010. http://www.healthandage.com/nutrition-for- pregnant-women
30. Landrum, N.E. Advancing the "Base of the Pyramid" Debate. Strategic Management Review, Vol. 1, No. 1, 2007.
31. Rai, R. and Terpenny J. Managing Product Obsolescence: Classifications and Issues. International Conference on Engineering Design, Paris, 2007.
32. K. Wood and J. Greer. Function-Based Synthesis Methods in Engineering Design. Formal Engineering Design Synthesis, E. Antonsson and J. Cagan, eds. Cambridge University Press, New York, pp.170-227, 2001.
33. Blessing, L .T. M., Chakrabarti, A., and Wallace, K. M. An Overview of Descriptive Studies in Relation to a General Design Research Methodology. In:Frankenberger E, Badke-Schaub P, and Birkhofer A (eds.) Designers: The Key to Successful Product Development, Springer, New York, 1998.
34. World Population Prospects: The 2006 Revision. Department of Economic and Social Affairs. United Nations, New York, 2007.