Here today, gone tomorrow: Consumer reactions to perceived limited availability

Journal of Marketing Theory and Practice

Volumn 20, Issue 2, 2012, Pages 223-234

  Byun, Sang Eun ^a   Sternquist, Brenda ^b  

^a AUBURN UNIVERSITY   (United States)

^b MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84863504391     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.2753/MTP1069-6679200207     Document Type: Article

References (48)

1. Abendroth, Lisa J., and Kristin Diehl (2006), "Now or Never: Effects of Limited Purchase Opportunities on Patterns of Regret over Time," Journal of Consumer Research, 33 (3), 342-351.
2. Aggarwal, Praveen, and Rajiv Vaidyanathan (2003), "Use It or Lose It: Purchase Acceleration Effects of Time-Limited Promotions," Journal of Consumer Behavior, 2 (4), 393-403.
3. Anderson, James C., and David W. Gerbing (1988), "Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach," Psychology Bulletin, 103 (May), 411-423.
4. Arnold, Mark J., and Kristy E. Reynolds (2003), "Hedonic Shopping Motivations," Journal of Retailing, 79 (2), 77-95. (Pubitemid 36613886)
5. Babin, Barry J., and William R. Darden (1996), "Good and Bad Shopping Vibes: Spending and Patronage Satisfaction," Journal of Business Research, 35 (3), 201-206.
6. -, -, and Mitch Griffin (1994), "Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value," Journal of Consumer Research, 20 (4), 644-656.
7. Balachander, Subramnian, and Peter H. Farquhar (1994), "Gaining More by Stocking Less: A Competitive Analysis of Product Availability," Marketing Science, 13 (1), 3-22.
8. Bechwati, Nada Nasr, and William Qualls (2001), "Consumers' Reactions to Rapid Product Improvements," Proceedings of the American Marketing Association, 12 (Winter), 206-213.
9. Brock, Timothy C. (1968), Implications of Commodity Theory for Value Change, New York: Academic Press.
10. Bulow, Jeremy I. (1986), "An Economic Theory of Planned Obsolescence," Quarterly Journal of Economics, 101 (4), 729-749.
11. Bush, Alan A., and Joseph F. Hair, Jr. (1985), "An Assessment of the Mall Intercept as a Data Collection Method," Journal of Marketing Research, 22 (May), 158-167.
12. Byun, Sang-Eun, and Brenda Sternquist (2008), "In-Store Hoarding: The Measurement and Application in the Fast Fashion Retail Environment," International Review of Retail, Distribution, and Consumer Research, 18 (2), 133-147.
13. Churchill, Gilbert A., Jr. (1979), "A Paradigm for Developing Better Measures of Marketing Constructs," Journal of the Academy of Marketing Research, 16 (February), 64-73.
14. Cooke, Alan D.J., Tom Meyvis, and Alan Schwartz (2001), "Avoiding Future Regret in Purchase-Timing Decisions," Journal of Consumer Research, 27 (March), 447-459.
15. Corsten, Daniel, and Thomas Gruen (2003), "Desperately Seeking Shelf Availability: An Examination of the Extent, the Causes, and the Efforts to Address Retail Out-of-Stocks," International Journal of Retail & Distribution Management, 31 (12), 605-617.
16. Dutta, Devangshu (2002), "Retail @ the Speed of Fashion," Case Study, Third Eyesight, New Delhi (available at www.tim .ethz.ch/education/ courses/courses-fs-2007/course-gm1-fs-2007/12-Process-mgt-Fashion-at-the-speed- of-fashion- zara.pdf).
17. Fornell, Claes, and David F. Larcker (1981), "Evaluating Structural Equation Models with Unobservable Variables and Measurement Error," Journal of Marketing Research, 18 (1), 39-51.
18. Fromkin, Howard L. (1973), "The Psychology of Uniqueness: Avoidance of Similarity and Seeking of Difference," Institute for Research in Behavioral, Economic, and Management Sciences/Purdue University, West Lafayette, IN.
19. -, and C.R. Snyder (1980), "The Search for Uniqueness and Valuation of Scarcity: Neglected Dimensions of Value in Exchange Theory," in Social Exchange, Kenneth J. Gergen, Martin S. Greenberg, and Richard H. Willis, eds., New York: Plenum Press, 57-76.
20. Frost, Randy O., and Rachel C. Gross (1993), "The Hoarding of Possessions," Behavior Research Therapy, 31 (4), 367-381. (Pubitemid 23152640)
21. -, and Gail Steketee (1998), "Hoarding: Clinical Aspects and Treatment Strategies," in Obsessive Compulsive Disorders: Practical Management, 3d ed., Michael A. Jenike, Lee Baer, and William E. Minichiello, eds., St. Louis: Mosby, 533-554.
22. Ghemawat, Pankaj, and Jose Luis Nueno (2003), "ZARA: Fast Fashion," Case no. 9-703-497, Harvard Business School, Boston.
23. Goldsmith, Ronald, and Leisa R. Flynn (1992), "Identifying Innovators in Consumer Product Markets," European Journal of Marketing, 26 (12), 42-55.
24. Hu, Li-tze, and Peter M. Bentler (1999), "Cutoff Criteria for Fit Indexes in Covariance Structure Analysis: Conventional Criteria Versus New Alternatives," Structural Equation Modeling, 6 (1), 1-55.
25. Inman, J. Jeffrey, and Leigh McAlister (1994), "Do Coupon Expiration Dates Affect Consumer Behavior," Journal of Marketing Research, 31 (3), 423-428.
26. -, Anil C. Peter, and Priya Raghubir (1997), "Framing the Deal: The Role of Restrictions in Accentuating Deal Value," Journal of Consumer Research, 24 (June), 68-79.
27. Jung, Jae Min, and James J. Kellaris (2004), "Cross-National Differences in Proneness to Scarcity Effects: The Moderating Roles of Familiarity, Uncertainty Avoidance, and Need for Cognitive Closure," Psychology & Marketing, 21 (9), 739-753. (Pubitemid 39234334)
28. Kahneman, Daniel, and Amos Tversky (1979), "Prospect Theory: An Analysis of Decision Making Under Risk," Econometrica, 47 (2), 263-291.
29. Krider, Robert E., and Charles B. Weinberg (2000), "Product Perishability and Multistore Shopping," Journal of Retailing and Customer Service, 7 (1), 1-18.
30. Krishnan, Trichy, Kitty Koelemeijer, and Ram Rao (2002), "Consistent Assortment Provision and Service Provision in a Retail Environment," Marketing Science, 21 (1), 54-73.
31. Kwon, Kyoung Nan (2001), "The Influence of Expectation for a Future Deal on the Effectiveness of a Current Price Promotion: An Application of Prospect Theory," Ph.D. dissertation, University of Tennessee, Knoxville.
32. Lynn, Michael (1991), "Scarcity Effects on Value: A Quantitative Review of the Commodity Theory Literature," Psychology & Marketing, 8 (1), 45-57.
33. McKinnon, Gary, Milton E. Smith, and H. Keith Hunt (1985), "Hoarding Behavior Among Consumers: Conceptualization and Marketing Implications," Journal of the Academy of Marketing Science, 13 (1), 340-351.
34. Moschis, George (1976), "Social Comparison and Informal Group Influence," Journal of Marketing Research, 13 (3), 237-244.
35. Nunnally, Jum C. (1978), Psychometric Theory, New York: McGraw-Hill.
36. Ong, Beng Soo (1999), "Determinants of Purchase Intentions and Stock-Piling Tendency of Bonus Packs," American Business Review, 17 (1), 57-64.
37. Reb, Jochen, and Terry Connolly (2007), "Possession, Feelings of Ownership and the Endowment Effect," Judgment and Decision Making, 2 (2), 107-114.
38. Sen, Sankar, and Eric J. Johnson (1997), "Mere-Possession Effects Without Possession in Consumer Choice," Journal of Consumer Research, 24 (June), 105-117.
39. Sethi, Vijay, and William King (1994), "Development of Measures to Assess the Extent to Which an Information Technology Application Provides Competitive Advantage," Management Science, 40 (December), 1601-1624.
40. Spears, Nancy (2001), "Time Pressure and Information in Sales Promotion Strategy: Conceptual Framework and Content Analysis," Journal of Advertising, 30 (Spring), 67-76.
41. Sternquist, Brenda (2007), International Retailing, New York: Fairchild.
42. Szybillo, George J. (1973), "The Effects of Price and Scarcity on the Valuation of Fashions by Fashion Opinion Leaders and Non-Opinion Leaders," Ph.D. dissertation, Purdue University, West Lafayette, IN.
43. Tan, Soo-Jiuan, and Seow H. Chua (2004), "'While Stocks Last!' Impact of Framing on Consumers' Perception of Sales Promotions," Journal of Consumer Marketing, 21 (5), 343-355. (Pubitemid 39532772)
44. Thaler, Richard H. (1980), "Toward a Positive Theory of Consumer Choice," Journal of Economic Behavior and Organization, 1 (1), 39-60.
45. Tsiros, Michael, and Carrie M. Heilman (2005), "The Effect of Expiration Dates and Perceived Risk on Purchasing Behavior in Grocery Store Perishable Categories," Journal of Marketing, 69 (April) 114-129. (Pubitemid 40554522)
46. Verhallen, Theo M.M., and Henry S.J. Robben (1994), "Scarcity and Preference: An Experiment on Unavailability and Product Evaluation," Journal of Economic Psychology, 15 (2), 315-331.
47. Voss, Glenn B., and Kathleen Seiders (2003), "Exploring the Effect of Retail Sector and Firm Characteristics on Price Promotion Activity," Journal of Retailing, 79 (1), 37-52. (Pubitemid 36598346)
48. Wood, Stacy L. (2001), "Remote Purchase Environments: The Influence of Return Policy Leniency on Two-Stage Decision Processes," Journal of Marketing Research, 38 (2), 157-169.