Brand preference in Islamic banking

Journal of Islamic Marketing

Volumn 2, Issue 1, 2011, Pages 74-82

  Ahmad, Khaliq ^a   Rustam, Ghulam Ali ^a   Dent, Michael M ^b  

^a INTERNATIONAL ISLAMIC UNIVERSITY MALAYSIA   (Malaysia)

^b UNIVERSITY OF MALAYA   (Malaysia)

Author keywords

Banks; Islam; Malaysia; Marketing

Indexed keywords

EID: 84863433498     PISSN: 17590833     EISSN: 17590841     Source Type: Journal    
DOI: 10.1108/17590831111115259     Document Type: Article

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