Veiled Viral Marketing: Disseminating information on stigmatized illnesses via social networking sites

IHI'12 - Proceedings of the 2nd ACM SIGHIT International Health Informatics Symposium

Volumn , Issue , 2012, Pages 247-254

  Hansen, Derek L ^a   Johnson, Christianne ^b  

^a University of Maryland and Information Technology   (United States)

^b Ogilvy Public Relations Worldwide   (United States)

Author keywords

Dissemination; Facebook; Health promotion; HPV; Human papillomavirus; Sexually transmitted; Social networking sites; Stigma

Indexed keywords

DISSEMINATION; FACEBOOK; HEALTH PROMOTION; HPV; HUMAN PAPILLOMAVIRUS; SEXUALLY TRANSMITTED; SOCIAL NETWORKING SITES; STIGMA;

INFORMATION DISSEMINATION; MARKETING;

SOCIAL NETWORKING (ONLINE);

EID: 84863417735     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/2110363.2110393     Document Type: Conference Paper

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