Use of an internet "viral" marketing software platform in health promotion

Journal of Medical Internet Research

Volumn 10, Issue 4, 2008, Pages

  Gosselin, Pierre ^a,b   Poitras, Philippe ^b  

^a INSTITUT NATIONAL DE SANTÉ PUBLIQUE DU QUÉBEC   (Canada)

^b LAVAL UNIVERSITY   (Canada)

Author keywords

Email; Email marketing; Health promotion; Internet; Person to person communication; Viral campaign; Viral marketing

Indexed keywords

ARTICLE; BUDGET; CANADA; COMPUTER PROGRAM; E-MAIL; EPIDEMIC; GAME; GROUPS BY AGE; GROWTH; HEALTH CARE ORGANIZATION; HEALTH PROMOTION; HUMAN; INTERNET; INTERPERSONAL COMMUNICATION; MARKETING; MEDICAL INFORMATION; ORGANIZATION; PERFORMANCE; POPULATION; PUBLIC HEALTH; SELF CONCEPT; COMPUTER INTERFACE; INFORMATION SERVICE; LIBRARY; MASS MEDIUM; MEDICAL INFORMATICS; METHODOLOGY; PATIENT EDUCATION; PATIENT SELECTION; UNITED STATES;

CANADA; COMMUNICATIONS MEDIA; HEALTH PROMOTION; HUMANS; INFORMATION SERVICES; INTERNET; MARKETING; MEDICAL INFORMATICS; NATIONAL LIBRARY OF MEDICINE (U.S.); PATIENT EDUCATION AS TOPIC; PATIENT SELECTION; SOFTWARE; UNITED STATES; USER-COMPUTER INTERFACE;

EID: 58149234912     PISSN: None     EISSN: 14388871     Source Type: Journal    
DOI: 10.2196/jmir.1127     Document Type: Article

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