Market forecasting information and firm pricing-advertising strategies

International Journal of Information and Decision Sciences

Volumn 1, Issue 4, 2009, Pages 382-396

  Yan, Ruiliang ^a   Wang, Kai Yu ^b  

^a INDIANA UNIVERSITY NORTHWEST   (United States)

^b BROCK UNIVERSITY   (Canada)

Author keywords

advertising strategy; forecasting; information systems; marketing research; pricing policy

Indexed keywords

EID: 84863176217     PISSN: 17567017     EISSN: 17567025     Source Type: Journal    
DOI: 10.1504/IJIDS.2009.027758     Document Type: Article

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