Product approximate reasoning of online reviews applying to consumer affective and psychological motives research

Applied Mathematics and Information Sciences

Volumn 5, Issue SUPPL.2, 2011, Pages

  Zhao, Narisa ^a   Liu, Ying ^a  

^a DALIAN UNIVERSITY OF TECHNOLOGY   (China)

Author keywords

Approximate reasoning; Attitude mining; Consumer behavior; Consumption motivation

Indexed keywords

EID: 84863164779     PISSN: 19350090     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (9)

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