Social Influence on consumer decisions: Motives, modes, and consequences

Journal of Consumer Psychology

Volumn 22, Issue 3, 2012, Pages 324-328

  Wood, Wendy ^a   Hayes, Timothy ^a  

^a UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

Author keywords

Attitude change; Motives; Social influence

Indexed keywords

EID: 84863111407     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2012.05.003     Document Type: Article

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