Investgating the intention of purchasing digital items in virtual communities

PACIS 2009 - 13th Pacific Asia Conference on Information Systems: IT Services in a Global Environment

Volumn , Issue , 2009, Pages

  Kim, Hee Woong ^a   Koh, Joon ^b   Lee, Hyun Lyung ^a  

^a Yonsei University   (South Korea)

^b Chonnam National University   (South Korea)

Author keywords

Customer value; Digital items; Virtual community

Indexed keywords

BUSINESS MODELS; CUSTOMER VALUES; DIGITAL ITEM; DIGITAL ITEMS; PURCHASE INTENTION; REVENUE GENERATION; THREE DIMENSIONS; VALUE DIMENSIONS; VIRTUAL COMMUNITY;

COMMERCE; CUSTOMER SATISFACTION; INFORMATION SYSTEMS; PROFITABILITY; VIRTUAL REALITY;

SALES;

EID: 84862942245     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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