Innovative sales promotion techniques among Hong Kong advertisers – A content analysis

Innovative Marketing

Volumn 4, Issue 1, 2008, Pages 8-15

  Fam, Kim Shyan ^a   Yang, Lin ^a   Tanakinjal, Geoffrey ^a  

^a NONE   (New Zealand)

Author keywords

Content analysis; Hong Kong advertising; Sales promotion

Indexed keywords

EID: 84862613842     PISSN: 18142427     EISSN: 18166326     Source Type: Journal    
DOI: None     Document Type: Article

References (27)

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