Paradigm, methodology and method: Intellectual integrity in consumer scholarship

International Journal of Consumer Studies

Volumn 34, Issue 4, 2010, Pages 419-427

  McGregor, Sue L T ^a   Murnane, Jennifer A ^b  

^a MOUNT SAINT VINCENT UNIVERSITY   (Canada)

^b BELLEVUE UNIVERSITY   (United States)

Author keywords

Consumer; Interpretive; Methodology; Paradigm; Positivism; Post positivism

Indexed keywords

EID: 84862531442     PISSN: 14706423     EISSN: 14706431     Source Type: Journal    
DOI: 10.1111/j.1470-6431.2010.00883.x     Document Type: Article

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