The Impact of Online and Offline Information Sources on Automobile Choice Behavior

Journal of Interactive Marketing

Volumn 26, Issue 3, 2012, Pages 167-175

  Kulkarni, Gauri ^a   Ratchford, Brian T ^b   Kannan, P K ^c  

^a LOYOLA UNIVERSITY MARYLAND   (United States)

^b UNIVERSITY OF TEXAS AT DALLAS   (United States)

^c UNIVERSITY OF MARYLAND   (United States)

Author keywords

Choice behavior; Information search; Search channels

Indexed keywords

EID: 84862493009     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1016/j.intmar.2012.02.001     Document Type: Article

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