Fans, Nonfans, and the Olympics: Predictors of Audience's Multiplatform Experience with the 2008 Beijing Games

Mass Communication and Society

Volumn 15, Issue 4, 2012, Pages 506-524

  Cooper, Roger ^a   Tang, Tang ^b  

^a OHIO UNIVERSITY   (United States)

^b UNIVERSITY OF AKRON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84862321076     PISSN: 15205436     EISSN: 15327825     Source Type: Journal    
DOI: 10.1080/15205436.2012.677093     Document Type: Article

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