Factors motivating sports broadcast viewership with fan identification as a mediator

Social Behavior and Personality

Volumn 38, Issue 5, 2010, Pages 681-690

  Hu, Anne Wan Ling ^a,b   Tang, Lin Ru ^b  

^a Physical Education College   (Taiwan)

^b UNIVERSITY OF TAIPEI   (Taiwan)

Author keywords

Fan identification; Sports broadcasts; Television; Viewing behavior; Viewing motivation

Indexed keywords

EID: 77953468100     PISSN: 03012212     EISSN: None     Source Type: Journal    
DOI: 10.2224/sbp.2010.38.5.681     Document Type: Article

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