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Volumn 63, Issue 7, 2012, Pages 1426-1441

Classifying web search queries to identify high revenue generating customers

Author keywords

information seeking; online searching; searching

Indexed keywords

BUSINESS MODELS; CLICK-THROUGH RATE; CLUSTERING APPROACH; CONTEXTUAL ADVERTISINGS; CONVERSION RATES; HIGH IMPACT; INFORMATION SEEKING; K-MEANS CLUSTERING ALGORITHM; ON-SITE CUSTOMERS; ONLINE BUSINESS; QUERY TERMS; SEARCHING; USER BEHAVIORS; WEB SEARCH QUERIES;

EID: 84862290101     PISSN: 15322882     EISSN: 15322890     Source Type: Journal    
DOI: 10.1002/asi.22640     Document Type: Article
Times cited : (55)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.