The Political Economy of Audiences

The Handbook of Political Economy of Communications

Volumn , Issue , 2011, Pages 415-435

  Biltereyst, Daniel ^a   Meers, Philippe ^b  

^a GHENT UNIVERSITY   (Belgium)

^b UNIVERSITY OF ANTWERP   (Belgium)

Author keywords

"new" audience studies dealing with questions media globalization and media imperialism; "new" audience studies, and qualitative research rejected by a "limited" model; David Morley, in 1980, groundbreaking the "nationwide" audience; Debate on media audiences in essence, dealing with questions about crisis in people's social engagement; Market segmentation, or practice of grouping audience how media audiences are created; Political economists, forgetting to deal with audience examining the greater interest; Political economy approaches, important for investigating questions on media power, exploring conditions and limits of cultural production, control and governmentality; Political economy of audiences key question, research traditions and perspectives; Political economy perspectives as "holistic" in approach; Political economy, and how it plays an important role key issues in relation to media audiences

Indexed keywords

EID: 84861728581     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1002/9781444395402.ch19     Document Type: Chapter

References (88)

1. Alasuutari, P. (ed.) (1999) Rethinking the Media Audience: The New Agenda. Sage, London.
2. Ang, I. (1985) Watching Dallas: Soap Opera and the Melodramatic Imagination. Methuen, London.
3. Ang, I. (1991) Desperately Seeking the Audience. Routledge, London.
4. Ang, I. (1996) Living Room Wars: Rethinking Media Audiences for a Postmodern World. Routledge, London.
5. Babe, R. E. (2008) Cultural Studies and Political Economy: Toward a New Integration. Lexington Books, Lanham, MD.
6. Biltereyst, D. (1991) Resisting American hegemony: A comparative analysis of the reception of domestic and U.S. fiction. European Journal of Communication, 6(4), 469-97.
7. Biltereyst, D. (2003) Globalisation, Americanisation and politicisation of media research: Learning from a long tradition of research on the cross-cultural influences of U.S. media. Northern Lights. Film and Television Studies Yearbook, 3, 55-89.
8. Biltereyst, D. (2004) Reality TV, troublesome pictures and panics: Reappraising the public controversy around reality TV in Europe. In: Holmes, S. and Jermyn, D. (eds), Understanding Reality Television. Routledge, London, pp. 91-110.
9. Biltereyst, D. and Meers, P. (2006) Blockbusters and/as events: Distributing and launching The Lord of the Rings. In: Mathijs, E. (ed.), The Lord of the Rings: Popular Culture in Global Context. Wallflower Press, London, pp. 71-87.
10. Biltereyst, D., Meers, P., and Van de Vijver, L. (2011) Researching cinemas in Flanders: Combining databases and oral history accounts. In: Maltby, R., Biltereyst D., and Meers, P. (eds), The New Cinema History: Approaches and Case Studies. Wiley-Blackwell, Oxford.
11. Bourdieu, P. (1984) Distinction: A Social Critique of the Judgement of Taste. Routledge, London.
12. Calabrese, A. (2004) Toward a political economy of culture. In: Calabrese, A. and Sparks, C. (eds), Toward a Political Economy of Culture: Capitalism and Communication in the Twenty-First Century. Rowman & Littlefield Publishers, Boulder, CO, pp. 1-12.
13. Curran, J. (1990) The new revisionism in mass communication research. European Journal of Communication, 5(2-3), 135-64.
14. Curran, J. and Morley, D. (2006) Editors' introduction. In: Curran, J. and Morley, D. (eds), Media and Cultural Theory. Routledge, London, pp. 1-13.
15. Fiske, J. (1987) Television Culture. Methuen, London.
16. Gandy, O. H. (2002) The real digital divide: Citizens versus consumers. In: Lievrouw, L. and Livingstone, S. (eds), Handbook of New Media: Social Shaping and Consequences of ICTs. Sage, London, pp. 448-60.
17. Gandy, O. H. (2007) Privatization and identity: The formation of a racial class. In: Murdock, G. and Wasko, J. (eds), Media in the Age of Marketization. Hampton Press, Creskill, NJ, pp. 109-28.
18. Garnham, N. (1995) Political economy and cultural studies: Reconciliation or divorce? Critical Studies in Mass Communication, 12(1), 62-71.
19. Golding, P. and Murdock, G. (1991) Culture, communications, and political economy. In: Curran, J. and Gurevitch, M. (eds), Mass Media and Society. Edward Arnold, London, pp. 15-32.
20. Grossberg, L. (1995) Cultural studies vs. political economy: Is anybody else bored with this debate? Critical Studies in Mass Communication, 12(1), 72-81.
21. Guback, T. (1969) The International Film Industry. Indiana University Press, Bloomington.
22. Hagen, I. and Wasko, J. (2000a) Introduction: Consuming audiences? In: Hagen, I. and Wasko, J. (eds), Consuming Audiences? Production and Reception in Media Research. Hampton Press, Cresskill, NJ, pp. 3-28.
23. Hagen, I. and Wasko, J. (eds) (2000b) Consuming Audiences? Production and Reception in Media Research. Hampton Press, Cresskill, NJ.
24. Hesmondhalgh, D. (2002) The Cultural Industries. Sage, London.
25. Hills, M. (2002) Fan Cultures. Routledge, London.
26. Jhally, S. (1987) The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society. Routledge, London.
27. Kellner, D. (1997) Overcoming the divide: Cultural studies and political economy. In: Ferguson, M. and Golding, P. (eds), Cultural Studies in Question. Sage, London, pp. 102-19.
28. Kellner, D. (2002) The Frankfurt school and British cultural studies: The missed articulation. In: Nealon, J. T and Irr, C. (eds), Rethinking the Frankfurt Legacy. SUNY Press, New York, pp. 31-58.
29. Liebes, T. and Katz, E. (1990) The Export of Meaning: Cross-cultural Readings of Dallas. Oxford University Press, New York.
30. Livingstone, S. (1998) Audience research at the crossroads: The "implied audience" in media and cultural theory. European Journal of Cultural Studies, 1(2), 193-217.
31. Livingstone, S. (2005a) On the relation between audiences and publics. In: Livingstone, S. (ed.), Audiences and Publics: When Cultural Engagement Matters for the Public Sphere. Intellect, Bristol, pp. 17-41.
32. Livingstone, S. (2005b) In defense of privacy: Mediating the public/private boundary at home. In: Livingstone, S. (ed.), Audiences and Publics: When Cultural Engagement Matters for the Public Sphere. Intellect, Bristol, pp. 163-85.
33. Mattelart, M. and Mattelart, A. (1987) Le Carnaval des Images. Editions Anthropos, Paris.
34. Mattelart, M. and Mattelart, A. (1998) Theories of Communication. Sage, London.
35. Maxwell, R. (2000) Surveillance and other consuming encounters in the informational marketplace. In: Hagen, I. and Wasko, J. (eds), Consuming Audiences? Production and Reception in Media Research. Hampton Press, Cresskill, NJ, pp. 95-110.
36. Maxwell, R. (2007) Imperious measures: A Schillerian approach to global marketing research. In: Murdock, G. and Wasko, J. (eds), Media in the Age of Marketization. Hampton Press, Creskill, NJ, pp. 33-48.
37. McChesney, R. (2004) Making a molehill out of a mountain: The sad state of political economy in U.S. media studies. In: Calabrese, A. and Sparks, C. (eds), Toward a Political Economy of Culture: Capitalism and Communication in the Twenty-First Century. Rowman & Littlefield Publishers, Boulder, CO, pp. 41-64.
38. McLaughlin, L. (1999) Beyond "separate spheres": Feminism and the cultural studies/political economy debate. Journal of Communication Inquiry, 23(4), 327-54.
39. McQuail, D. (1997) Audience Analysis. Sage, London.
40. Meehan, E. R. (1999) Commodity, culture, common sense: Media research and paradigm dialogue. Journal of Media Economics, 12(2), 149-63.
41. Meehan, E. R. (2000) Leisure or labor: Fan ethnography and political economy. In: Hagen, I. and Wasko, J. (eds), Consuming Audiences? Production and Reception in Media Research. Hampton Press, Cresskill, NJ, pp. 71-92.
42. Meehan, E. R. (2001) Culture: Text or artifact or action? Journal of Communication Inquiry, 25(3), 208-17.
43. Meehan, E. R. (2002) Gendering the commodity audience: Critical media research, feminism and political economy. In: Meehan, E. and Riordan, E. (eds), Sex and Money: Feminism and Political Economy in the Media. University of Minnesota Press, Minneapolis, pp. 209-22.
44. Meehan, E. R. (2005) Watching television: A political economic approach. In: Wasko, J. (ed.), A Companion to Television. Blackwell, Malden, MA, pp. 238-55.
45. Meehan, E. R. (2007) Understanding how the popular becomes popular: The role of political economy in the study of popular communication. Popular Communication, 5(3), 161-70.
46. Meers, P. (2004) It's the language of film! Young audiences on Hollywood and Europe. In: Stokes, M. and Maltby, R. (eds), Hollywood Abroad: Audiences and Cultural Relations. British Film Institute, London, pp. 158-75.
47. Meers, P., Biltereyst, D., and Van de Vijver, L. (2008) Lived experiences of the "Enlightened City" (1925-1975): A large scale oral history project on cinema-going in Flanders (Belgium). Iluminace. Journal of Film Theory, History and Aesthetics, 20(1), 208-14.
48. Miller, T, Govil, N., McMurria, J., and Maxwell, R. (2001) Global Hollywood. British Film Institute, London.
49. Moores, S. (1993) Interpreting Audiences. Sage, London.
50. Morley, D. (1980) The "Nationwide" Audience: Structure and Decoding. British Film Institute, London.
51. Morley, D. (1991) Where the global meets the local: Notes from the sitting room. Screen, 32(1), 1-15.
52. Morley, D. (1997) Theoretical orthodoxies: Textualism, constructivism and the "new ethnography" in cultural studies. In: Ferguson, M. and Golding, P. (eds), Cultural Studies in Question. Sage, London, pp. 121-37.
53. Mosco, V. (1996) The Political Economy of Communication: Rethinking and Renewal. Sage, London.
54. Murdock, G. (1995) Across the great divide: Cultural analysis and the condition of democracy. Critical Studies in Mass Communication, 12(1), 89-94.
55. Murdock, G. (2000) Peculiar commodities: Audiences at large in the world of goods. In: Hagen, I. and Wasko, J. (eds), Consuming Audiences? Production and Reception in Media Research. Hampton Press, Cresskill, NJ, pp. 47-70.
56. Murdock, G. (2004) Building the digital commons. The 2004 Spry Memorial Lecture, Vancouver/Montreal, Nov. 18 and 22. Online at www.com.umontreal.ca/spry/sprygm-lec.htm (accessed October 15, 2010).
57. Murdock, G. and Golding, P. (2004) Rethinking the dynamics of participation and exclusion. In: Calabrese, A. and Sparks, C. (eds), Toward a Political Economy of Culture: Capitalism and Communication in the Twenty-First Century. Rowman & Littlefield Publishers, Boulder, CO, pp. 244-60.
58. Radway, J. (1984) Reading the Romance. The University of North Carolina Press, Chapel Hill.
59. Radway, J. (2008) What's the matter with reception study? Some thoughts on the disciplinary origins, conceptual constraints, and persistent viability of a paradigm. In: Goldstein, P. and Machor, J. L. (eds), New Directions in American Reception Studies. Oxford University Press, Oxford, pp. 327-52.
60. Roach, C. (1990) The movement for a new world information and communication order: A second wave? Media, Culture & Society, 12, 283-307.
61. Schiller, H. (1991) Not yet the post-imperialist era. Critical Studies in Mass Communication Research, 8, 13-28.
62. Schiller, H. (2000) Social context of research and theory. In: Hagen, I. and Wasko, J. (eds), Consuming Audiences? Production and Reception in Media Research. Hampton Press, Cresskill, NJ, pp. 111-22.
63. Seaton, J. (2003) Broadcasting history. In: Curran, J. and Seaton, J. (eds), Power without Responsibility: The Press and Broadcasting in Britain. Routledge, London, pp. 109-236.
64. Silverstone, R. (1990) Television and everyday life: Towards an anthropology of the television audience. In: Ferguson, M. (ed.), Public Communication: The New Imperatives. Sage, London, pp. 173-89.
65. Sinclair, J. (2007) Cultural globalization and American empire. In: Murdock, G. and Wasko, J. (eds), Media in the Age of Marketization. Hampton Press, Creskill, NJ, pp. 131-150.
66. Smythe, D. W. (1977) Communications: Blindspot of western Marxism. Canadian Journal of Political and Social Theory, 1(3), 1-27.
67. Smythe, D. W. (2001/1981) On the audience commodity and its work. In: Durham, M. G. and Kellner, D. (eds), Media and Cultural Studies: Key Works. Blackwell, Malden, pp. 253-79.
68. Staiger, J. (1992) Interpreting Films: Studies in the Historical Reception of American Cinema. Princeton University Press, Princeton, NJ.
69. Stacey, J. (1994) Star Gazing: Hollywood Cinema and Female Spectatorship. Routledge, London.
70. Wasko, J. (2003) How Hollywood Works. Sage, London.
71. Wasko, J. and Meehan E. R. (2001) Dazzled by Disney? Ambiguity in ubiquity. In: Wasko, J., Phillips, M., and Meehan, E. R. (eds), Dazzled by Disney? The Global Disney Audiences Project. Leicester University Press, London, pp. 329-43.
72. Wasko, J., Phillips, M., and Meehan, E. R. (eds) (2001) Dazzled by Disney? The Global Disney Audiences Project. Leicester University Press, London.
73. Calabrese, A. and Sparks, C. (eds) (2004) Toward a Political Economy of Culture: Capitalism and Communication in the Twenty-First Century. Rowman & Littlefield Publishers, Boulder, CO.
74. Ferguson, M. and Golding, P. (eds) (1997) Cultural Studies in Question. Sage, London.
75. Gandy, O. H. (2003) The political economy approach: A critical challenge. In: Miller, T. (ed.), Television: Critical Concepts in Media and Cultural Studies. Routledge, London/ New York, pp. 1-19.
76. Gandy, O. H. (2004) Audiences on demand. In: Calabrese, A. and Sparks, C. (eds), Toward a Political Economy of Culture: Capitalism and Communication in the Twenty-First Century. Rowman & Littlefield Publishers, Boulder, CO, pp. 327-41.
77. Garnham, N. (1997) Political economy and the practice of cultural studies. In: Ferguson, M. and Golding, P. (eds), Cultural Studies in Question. Sage, London, pp. 56-73.
78. Gibson, T. (2000) Beyond cultural populism: Notes toward the critical ethnography of media audiences. Journal of Communication Inquiry, 24(3), 253-73.
79. Liebes, T. and Katz, E. (1986) Patterns of involvement in television fiction: A comparative analysis. European Journal of Communication, 1(2), 151-71.
80. Livingstone, S. (2004) The challenge of changing audiences: Or, what is the audience researcher to do in the age of the Internet? European Journal of Communication, 19(1), 75-86.
81. Mansell, R. (2004) Political economy, power and new media. New Media and Society, 6(1), 96-105.
82. Morley, D. (1999) "To boldly go ...": The "third generation" of reception studies. In: Alasuutari, P. (ed.), Rethinking the Media Audience: The New Agenda. Sage, London, pp. 195-204.
83. Morley, D. (2006) Globalisation and cultural imperialism reconsidered: Old questions in new guises. In: Curran, J. and Morley, D. (eds), Media and Cultural Theory. Routledge, London, pp. 30-43.
84. Mosco, V. and Kaye, L. (2000) Questioning the concept of the audience. In: Hagen, I. and Wasko, J. (eds), Consuming Audiences? Production and Reception in Media Research. Hampton Press, Cresskill, NJ, pp. 31-46.
85. Murdock, G. (2004) Past the posts: Rethinking change, retrieving critique. European Journal of Communication, 19(1) 19-38.
86. Peck, J. (2006) Why we shouldn't be bored with the political economy versus cultural studies debate. Cultural Critique, 64, 92-126.
87. Schiller, H. (1989) Culture Inc. Oxford University Press, New York.
88. Wasko, J. (2004) The political economy of communications. In: Downing, J. (ed.), The Sage Handbook of Media Studies. Sage, London, pp. 309-30.