Can Facebook be an effective mechanism for generating growth and value in small businesses?

Journal of Systems and Information Technology

Volumn 14, Issue 2, 2012, Pages 131-141

  Hopkins, John L ^a  

^a VICTORIA UNIVERSITY   (Australia)

Author keywords

Facebook; New Zealand; Online social network; Small business; Small to medium sized enterprises; Social media; Social networking site

Indexed keywords

EID: 84861538040     PISSN: 13287265     EISSN: 17588847     Source Type: Journal    
DOI: 10.1108/13287261211232153     Document Type: Article

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