Social networking as a marketing tool: The case of a small Australian company

Journal of Hospitality Marketing and Management

Volumn 19, Issue 7, 2010, Pages 700-716

  Syed Ahmad, Sharifah Fatimah ^a,b   Murphy, Jamie ^a  

^a UNIVERSITY OF WESTERN AUSTRALIA   (Australia)

^b UNIVERSITY OF MALAYA   (Malaysia)

Author keywords

Internet marketing; Myspace; Social network sites; User generated content; Web 2.0

Indexed keywords

EID: 77956697102     PISSN: 19368623     EISSN: 19368631     Source Type: Journal    
DOI: 10.1080/19368623.2010.507997     Document Type: Article

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