The New Threat of Digital Marketing

Pediatric Clinics of North America

Volumn 59, Issue 3, 2012, Pages 659-675

  Montgomery, Kathryn C ^a   Chester, Jeff ^b   Grier, Sonya A ^c   Dorfman, Lori ^d  

^a AMERICAN UNIVERSITY   (United States)

^b Center for Digital Democracy   (United States)

^c AMERICAN UNIVERSITY   (United States)

^d Berkeley Media Studies Group   (United States)

Author keywords

Advertising; Childhood obesity; Digital media; Marketing; Policy; Social media

Indexed keywords

ADVERTIZING; HEALTH BEHAVIOR; HUMAN; INFORMATION RETRIEVAL; MARKETING; MOBILE PHONE; ONLINE ANALYSIS; RECREATION; REVIEW; SOCIAL INTERACTION; SOCIAL MARKETING; SOCIAL MEDIA; SOCIAL NETWORK;

ADOLESCENT; ADVERTISING AS TOPIC; CHILD; FAST FOODS; HUMANS; MARKETING; MASS MEDIA; OBESITY; SOCIAL MEDIA;

EID: 84861534181     PISSN: 00313955     EISSN: 15578240     Source Type: Journal    
DOI: 10.1016/j.pcl.2012.03.022     Document Type: Review

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