Links Between Swiss Hotel Guests' Product Involvement and Brand Loyalty

Journal of Hospitality Marketing and Management

Volumn 21, Issue 1, 2012, Pages 20-39

  Hochgraefe, Carmen ^a   Faulk, Saskia ^a   Vieregge, Michael ^b  

^a University Centre   (Switzerland)

^b University Centre IMI   (Switzerland)

Author keywords

brand loyalty; hotel marketing; product involvement; Swiss leisure tourists; travelers

Indexed keywords

EID: 84861000891     PISSN: 19368623     EISSN: 19368631     Source Type: Journal    
DOI: 10.1080/19368623.2011.584265     Document Type: Article

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