Corporate social responsibility in the apparel industry: An exploration of Indian consumers' perceptions and expectations

Journal of Fashion Marketing and Management

Volumn 16, Issue 2, 2012, Pages 216-233

  Gupta, Megha ^a   Hodges, Nancy ^a  

^a UNIVERSITY OF NORTH CAROLINA AT GREENSBORO   (United States)

Author keywords

Apparel industry; Consumer behaviour; Corporate social responsibility; Garment industry; India

Indexed keywords

EID: 84860574654     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/13612021211222833     Document Type: Article

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