Corporate social responsibility communication in the Indian context

Journal of Indian Business Research

Volumn 2, Issue 1, 2010, Pages 10-22

  Planken, Brigitte ^a   Sahu, Subrat ^b   Nickerson, Catherine ^c  

^a RADBOUD UNIVERSITY NIJMEGEN   (Netherlands)

^b PANDIT DEENDAYAL PETROLEUM UNIVERSITY   (India)

^c ZAYED UNIVERSITY   (United Arab Emirates)

Author keywords

Consumers; Corporate social responsibility; India; Marketing communications

Indexed keywords

EID: 84993089523     PISSN: 17554195     EISSN: 17554209     Source Type: Journal    
DOI: 10.1108/17554191011032910     Document Type: Article

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