Embodied cognition, affordances and mind modularity: Using cognitive science to present a theory of consumer experiences

Handbook on Brand and Experience Management

Volumn , Issue , 2008, Pages 144-160

  Brakus, J Joško ^a  

^a UNIVERSITY OF ROCHESTER   (United States)

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EID: 84860361832     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

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