Technologies of ironic revelation: Enacting consumers in neuromarkets

Consumption Markets and Culture

Volumn 15, Issue 2, 2012, Pages 169-189

  Schneider, Tanja ^a   Woolgar, Steve ^a  

^a UNIVERSITY OF OXFORD   (United Kingdom)

Author keywords

accountability; consumers; market research; neuromarketing; science and technology studies; technologies of ironic revelation

Indexed keywords

EID: 84860307057     PISSN: 10253866     EISSN: 1477223X     Source Type: Journal    
DOI: 10.1080/10253866.2012.654959     Document Type: Article

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