Women communicators in the workplace: natural born marketers?

Marketing Intelligence & Planning

Volumn 15, Issue 7, 1997, Pages 318-324

  Freeman, Sue ^a   Varey, Richard ^b  

^a MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF SALFORD   (United Kingdom)

Author keywords

Gender; Internal communications; Internal marketing; Management styles; Marketing communications

Indexed keywords

EID: 84986082877     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634509710193163     Document Type: Article

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