Formula for success

Marketing Management

Volumn 15, Issue 2, 2006, Pages 18-24

  Cooper, Robert G ^a,b,c,d  

^a MCMASTER UNIVERSITY   (Canada)

^b Product Development Institute Inc Canada   (Canada)

^c Institute for the Study of Business Markets   (United States)

^d PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33645673963     PISSN: 10613846     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review

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