Exploring the relationship between involvement, fan attraction, psychological commitment and behavioural loyalty in a sports spectator context

International Journal of Sports Marketing and Sponsorship

Volumn 11, Issue 2, 2010, Pages 140-157

  Bee, Colleen C ^a   Havitz, Mark E ^b  

^a OREGON STATE UNIVERSITY   (United States)

^b UNIVERSITY OF WATERLOO   (Canada)

Author keywords

Attraction; Behavioural loyalty; Fan attendance; Fan involvement; International tennis

Indexed keywords

EID: 80052927481     PISSN: 14646668     EISSN: None     Source Type: Journal    
DOI: 10.1108/ijsms-11-02-2010-b004     Document Type: Article

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