A proposed comprehensive framework for formulating strategy: A hybrid of balanced scorecard, SWOT analysis, porter's generic strategies and fuzzy quality function deployment

Procedia - Social and Behavioral Sciences

Volumn 15, Issue , 2011, Pages 2068-2073

  Manteghi, Nikzad ^a   Zohrabi, Abazar ^a  

^a ISLAMIC AZAD UNIVERSITY   (Iran)

Author keywords

Balanced scorecard; Fuzzy quality function deployment; Generic strategies; SWOT analysis

Indexed keywords

EID: 84858768918     PISSN: 18770428     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1016/j.sbspro.2011.04.055     Document Type: Conference Paper

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