An analysis of material consumption culture in the Muslim world

Marketing Theory

Volumn 12, Issue 1, 2012, Pages 61-79

  Jafari, Aliakbar ^a   Süerdem, Ahmet ^b  

^a UNIVERSITY OF STRATHCLYDE   (United Kingdom)

^b ISTANBUL BILGI UNIVERSITY   (Turkey)

Author keywords

Islam; marketing; material consumption; modernity; Muslim societies; profane; sacred; secularity

Indexed keywords

EID: 84858723277     PISSN: 14705931     EISSN: 1741301X     Source Type: Journal    
DOI: 10.1177/1470593111424184     Document Type: Article

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