A new SOM-based method for profile generation: Theory and an application in direct marketing

European Journal of Operational Research

Volumn 220, Issue 1, 2012, Pages 199-209

  Seret, Alex ^a   Verbraken, Thomas ^a   Versailles, Sébastien ^a   Baesens, Bart ^a,b,c  

^a UNIVERSITY OF LEUVEN   (Belgium)

^b UNIVERSITY OF SOUTHAMPTON   (United Kingdom)

^c Vlerick   (Belgium)

Author keywords

Customer profiling; Data mining; Direct marketing; SOM

Indexed keywords

CLUSTERING TECHNIQUES; CUSTOMER PROFILING; DATA MINING TECHNIQUES; DATA SETS; DIRECT MARKETING; GENERIC METHOD; HIGH-DIMENSIONAL; POSSIBLE FUTURES; PROFILE GENERATORS; SOM; VISUAL EXPLORATION;

CONFORMAL MAPPING; DATA MINING;

MARKETING;

EID: 84857917919     PISSN: 03772217     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ejor.2012.01.044     Document Type: Article

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