The evaluation of customer potential value based on prediction and cluster analysis

2010 International Conference on Management Science and Engineering, ICMSE 2010

Volumn , Issue , 2010, Pages 613-618

  Bi, Xing ^a   Wang, Xin Feng ^a  

^a TIANJIN UNIVERSITY   (China)

Author keywords

Cluster analysis; Potential value; Target customer value

Indexed keywords

CLUSTERING METHODS; CORPORATE CUSTOMERS; CUSTOMER SEGMENTATION; CUSTOMER VALUES; MANAGEMENT STRATEGIES; POTENTIAL VALUES; QUALITATIVE EVALUATIONS; QUANTITATIVE EVALUATION;

CLUSTER ANALYSIS; MANAGEMENT SCIENCE; QUALITY CONTROL; SALES; VALUE ENGINEERING;

CUSTOMER SATISFACTION;

EID: 79952947977     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICMSE.2010.5719866     Document Type: Conference Paper

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