Forming and norming social media adoption in the corporate sector

ACM International Conference Proceeding Series

Volumn , Issue , 2012, Pages 152-159

  Mergel, Ines ^a   Mugar, Gabriel ^b   Jarrahi, Mohammad Hossein ^b  

^a SYRACUSE UNIVERSITY   (United States)

^b SYRACUSE UNIVERSITY   (United States)

Author keywords

adoption of innovation; corporate sector; social media; standardization of use; structuration

Indexed keywords

ADOPTION BEHAVIOR; ADOPTION OF INNOVATIONS; ADOPTION PATTERNS; ADOPTION PROCESS; CASE ANALYSIS; CORPORATE SECTOR; FEEDBACK MECHANISMS; ORGANIZATIONAL LEVELS; ORGANIZATIONAL POLICIES; SOCIAL BEHAVIOR; SOCIAL MEDIA; STRUCTURATION; TECHNOLOGY ADOPTION;

COMPUTER APPLICATIONS;

BEHAVIORAL RESEARCH;

EID: 84857683142     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/2132176.2132196     Document Type: Conference Paper

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