Differential attention to attributes in utility-theoretic choice models

Journal of Choice Modelling

Volumn 3, Issue 3, 2010, Pages 73-115

  Cameron, Trudy Ann ^a   DeShazo, J R ^b  

^a UNIVERSITY OF OREGON   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Allocation of attention; Attention to attributes; Bounded rationality; Choice heuristics; Choice set design; Conjoint choice

Indexed keywords

EID: 84857058369     PISSN: 17555345     EISSN: None     Source Type: Journal    
DOI: 10.1016/S1755-5345(13)70015-0     Document Type: Article

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