Applying stakeholder thinking to public relations: An integrated approach to identifying relationships that matter

Public Relations Metrics: Research and Evaluation

Volumn , Issue , 2009, Pages 282-300

  De Bussy, Nigel ^a  

^a CURTIN UNIVERSITY   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84856679356     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203877234-23     Document Type: Chapter

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