MOA and TRA in social commerce: An integrated model

IEEE International Conference on Industrial Engineering and Engineering Management

Volumn , Issue , 2011, Pages 1375-1379

  Teh, Pei Lee ^a   Ahmed, Pervaiz Khalid ^b  

^a MULTIMEDIA UNIVERSITY   (Malaysia)

^b MONASH UNIVERSITY MALAYSIA   (Malaysia)

Author keywords

motivation; opportunity and ability theory; Social commerce; theory of reasoned action

Indexed keywords

BEHAVIORAL INTENTION; HUMAN SOCIAL INTERACTIONS; INTEGRATED MODELS; ONLINE SHOPPING; OPPORTUNITY AND ABILITY THEORY; THEORY OF REASONED ACTION; UNIVERSITY STUDENTS;

INDUSTRIAL ENGINEERING; MOTIVATION; SURVEYS;

COMMERCE;

EID: 84856546240     PISSN: 21573611     EISSN: 2157362X     Source Type: Conference Proceeding    
DOI: 10.1109/IEEM.2011.6118141     Document Type: Conference Paper

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