Narrative as an organizing process: Identity and story in a new nonprofit

Asia Pacific Journal of Marketing and Logistics

Volumn 6, Issue 3, 2011, Pages 246-264

  Herrmann, Andrew F ^a  

^a EAST TENNESSEE STATE UNIVERSITY   (United States)

Author keywords

Communication; Ethnography; Narratives; Non profit organizations; Sensemaking; Start ups; United States of America

Indexed keywords

EID: 84856281868     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/17465641111188411     Document Type: Article

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