Modes and orders of market entry: Revisiting innovation and imitation strategies

Technology Analysis and Strategic Management

Volumn 24, Issue 1, 2012, Pages 37-50

  Ulhøi, John P ^a  

^a AARHUS SCHOOL OF BUSINESS   (Denmark)

Author keywords

entry mode; entry order; first mover; followers; imitation; imitation strategies; innovation

Indexed keywords

ENVIRONMENTAL CHANGE; INNOVATION; INVESTMENT; POLICY MAKING; STRATEGIC APPROACH;

EID: 84855913898     PISSN: 09537325     EISSN: 14653990     Source Type: Journal    
DOI: 10.1080/09537325.2012.643559     Document Type: Article

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