Creating value: An SME and social media

PACIS 2011 - 15th Pacific Asia Conference on Information Systems: Quality Research in Pacific

Volumn , Issue , 2011, Pages

  Derham, Richard ^a   Cragg, Paul ^a   Morrish, Sussie ^a  

^a UNIVERSITY OF CANTERBURY   (New Zealand)

Author keywords

SME; Social media; Value

Indexed keywords

CONCEPTUAL MODEL; CUSTOMER RELATIONSHIP MANAGEMENT; FIRM PERFORMANCE; IT SKILLS; LOCK-IN; LOW LEVEL; MINIMAL COST; NEW ZEALAND; SMALL AND MEDIUM-SIZED ENTERPRISE; SME; SOCIAL MEDIA; STRATEGIC INTENT; VALUE;

INFORMATION SYSTEMS; PUBLIC RELATIONS;

RESEARCH;

EID: 84855841411     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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