From rumors to facts, and facts to rumors: The role of certainty decay in consumer communications

Journal of Marketing Research

Volumn 48, Issue 6, 2011, Pages 1020-1032

  Dubois, David ^a   Rucker, Derek D ^b   Tormala, Zakary L ^c  

^a HEC PARIS   (France)

^b NORTHWESTERN UNIVERSITY   (United States)

^c STANFORD UNIVERSITY   (United States)

Author keywords

Certainty; Information transmission; Metacognition; Rumor; Word of mouth communication

Indexed keywords

EID: 84855178077     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmr.09.0018     Document Type: Article

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