Embodied myopia

Journal of Marketing Research

Volumn 48, Issue 6, 2011, Pages 1033-1044

  Van Den Bergh, Bram ^a   Schmitt, Julien ^b   Warlop, Luk ^c,d  

^a ERASMUS UNIVERSITY   (Netherlands)

^b ASTON UNIVERSITY   (United Kingdom)

^c UNIVERSITY OF LEUVEN   (Belgium)

^d BI NORWEGIAN BUSINESS SCHOOL   (Norway)

Author keywords

Approach motivation; Embodied cognition; Hedonic consumption; Intertemporal choice

Indexed keywords

EID: 84855163743     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmr.09.0503     Document Type: Article

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