Assessing the demand for a functional food product: Is there cannibalization in the orange juice category?

Agricultural and Resource Economics Review

Volumn 38, Issue 2, 2009, Pages 153-165

  Yuan, Yan ^a   Capps Jr , Oral ^b   Nayga Jr , Rodolfo M ^c  

^a SOUTHWESTERN UNIVERSITY OF FINANCE AND ECONOMICS   (China)

^b TEXAS A AND M UNIVERSITY   (United States)

^c UNIVERSITY OF ARKANSAS   (United States)

Author keywords

Cannibalization; Functional foods; Orange juice industry; Phytosterols; Synthetic demand system

Indexed keywords

EID: 84055200505     PISSN: 10682805     EISSN: None     Source Type: Journal    
DOI: 10.1017/S1068280500003178     Document Type: Review

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