Does complexity deter customer-focus?

Strategic Management Journal

Volumn 33, Issue 2, 2012, Pages 137-161

  Ethiraj, Sendil K ^a   Ramasubbu, Narayan ^b   Krishnan, M S ^a  

^a UNIVERSITY OF MICHIGAN   (United States)

^b SINGAPORE MANAGEMENT UNIVERSITY   (Singapore)

Author keywords

complexity; customer focus; innovation; qualitative study; software industry

Indexed keywords

ALLOCATION PROCESS; COMPETITIVE PRESSURE; COMPLEXITY; CUSTOMER DEMANDS; CUSTOMER-FOCUS; ECONOMIC MODELS; EMPIRICAL ANALYSIS; INCREMENTAL INNOVATION; NEW PRODUCT; ORGANIZATION STRUCTURES; ORGANIZATIONAL LITERATURE; PRODUCT INNOVATION; QUALITATIVE DATA; QUALITATIVE STUDY; SOFTWARE INDUSTRY;

CUSTOMER SATISFACTION; ECONOMICS; INDUSTRY; INNOVATION; SOFTWARE ENGINEERING;

SALES;

EID: 83555174319     PISSN: 01432095     EISSN: 10970266     Source Type: Journal    
DOI: 10.1002/smj.947     Document Type: Article

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