Retrieval models for audience selection in display advertising

International Conference on Information and Knowledge Management, Proceedings

Volumn , Issue , 2011, Pages 593-598

  Tyler, Sarah K ^a   Pandey, Sandeep ^b   Gabrilovich, Evgeniy ^b   Josifovski, Vanja ^b  

^a University of California Santa Cruz   (United States)

^b YAHOO RESEARCH   (United States)

Author keywords

ad targeting; audience selection; retrieval models

Indexed keywords

AD TARGETING; AS CONTENT; AUDIENCE SELECTION; DATA SETS; OTHER APPLICATIONS; PERSONALIZATIONS; QUERY MODEL; RANKED RETRIEVAL; RETRIEVAL MODELS; SEED SET; SELECTION PROBLEMS; TARGET AUDIENCE; USER ACTION; USER MODELING; USER PROFILE; WEB APPLICATION;

KNOWLEDGE MANAGEMENT; MARKETING; QUERY PROCESSING;

WORLD WIDE WEB;

EID: 83055187591     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/2063576.2063664     Document Type: Conference Paper

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